Sidenote, a thoughtfully curated coffee shop based in Ocala, Florida, was developed in collaboration with The Sole Circle. The project centred on creating a refined brand identity that captured the café's philosophy of intentional living, unhurried craft, and meaningful connection. Inspired by the quiet moments that exist between daily routines, the visual identity embraces minimalist design principles, combining understated typography, warm aesthetics, and carefully considered details to create a brand that feels both contemporary and timeless.